Performance media buying
Wild Harbor Co. finds the leaks, seals them, and puts the money back to work. We plan, buy and manage paid media on Meta, Google, YouTube and TikTok for brands that judge advertising the only sensible way: by what it sells.
Nobody wastes ad money on purpose. It slips away in small amounts that never appear on a report:
Each leak is small. Together they decide whether your advertising is an investment or an expense.
Advertising platforms are open water. Costs rise without warning, algorithms change overnight, and the ad that carried your business last quarter can stop working on a Tuesday afternoon.
A harbor is where a boat comes home, safe, with its catch. That is the job we signed up for: take your budget out into rough water and bring it back with more than it left with.
We are media buyers, creative strategists and analysts. We have spent our careers inside ad accounts, and we've learned that the brands that win are rarely the ones with the biggest budgets. They are the ones that waste the least.
We build accounts the algorithms can learn from quickly: simple structures, broad audiences and a steady supply of strong creative. Then we move budget every week toward the ads that are selling, and away from the ones that are merely being seen.
When someone types what you sell into Google, you should be the obvious answer. We manage keywords, product feeds and bids so you win the searches that lead to sales, and stop paying for the ones that don't.
A good video ad earns the first five seconds, holds the next thirty, and tells the viewer exactly what to do next. We plan, script and test YouTube campaigns built to do all three.
On today's platforms, the ad itself does most of the targeting. So we treat creative as the main lever: new angles every month, hooks tested against your best performers, and a running record of what your customers respond to.
Every decision we make is only as good as the numbers behind it. We set up and audit pixels, conversion APIs and analytics, then check them against your real sales, so we steer by facts rather than by what a dashboard would like you to believe.
Paying for a click and then losing the visitor is the most expensive leak of all. We review and test the pages your ads point to, from the headline down to the checkout button.
We learn your business first: your margins, your customers, and what a sale is really worth to you. No campaign changes until we understand what it is meant to achieve.
We go through your accounts, tracking and pages line by line, and show you in plain language where the money is going and where it is leaking.
We rebuild what needs rebuilding and start a structured round of tests. Every test has a question, a budget and a point at which we call it.
When something works, we feed it step by step, watching the cost of every new customer as we go. Growth that collapses next month isn't growth.
Our reports are short, written in plain English, and lead with the result, good or bad.
The buyers in your first meeting are the buyers running your account.
Ad accounts, pixels, data and creative stay in your name.
If a campaign is struggling, you'll hear it from us before you see it on a statement.
We do our best work with e-commerce and direct-to-consumer brands, course and coaching businesses, and service companies that sell online. They share one trait: a product that already sells, and the ambition to sell a great deal more of it.
If that sounds like you, the size of your budget matters less than you might think. What matters is that every dollar of it is working.
Meta (Facebook and Instagram), Google, YouTube, TikTok, Pinterest and Microsoft Ads. We recommend the ones that suit your product and customers, not all of them at once.
Yes. We write the strategy, hooks, scripts and copy, and work with designers and video editors to produce finished ads. If you have an in-house team, we'll brief them instead.
Fixing leaks often shows up within weeks, because you stop paying for things that weren't working. Building campaigns that scale takes longer, usually two to three months of disciplined testing.
You'll get a short written update every week and a fuller review every month, with sales and costs measured against the targets we agree at the start.
No fixed minimum. Tell us where you are, and we'll tell you honestly whether we can help.
Because you won't have to take our word for anything. You own the accounts, you see every change we make, and we're measured against your real sales, not the platforms' numbers. If we ever stop earning our fee, you'll see it in the numbers before anyone has to tell you.
Contact
Tell us about your business and where your advertising stands today. One of our media buyers, not a salesperson, will read it and reply personally. The first conversation costs nothing. If your account turns out to be in good shape, we'll say so, and you'll have lost nothing but a few minutes.
Every week a leak stays open, it costs you the same as the week before.
